Project image descriptions

Here, you can find all the images that are required to appear in a project. You can download the images to use them as a template.


Project thumbnail

This image is used when displaying your project on lists (e.g., the 'explore projects' page).

The lines at the bottom mark the place where the number of followers and backers are shown. They will cover the thumbnail.

Recommended size: 700x700 (1:1 proportion)


Cover image

It will be displayed as the background at the top of your project page. It should not contain any text. The image will have a darkening filter added automatically.

NOTE: This image is not required, but we recommend adding it. If you don't, it will be covered by a plain dark background.

Minimum size: 1743x498 (21:6 proportion).


Social media image

This image will appear on social media (e.g., Facebook, Twitter, etc.) when someone shares this project. If you don't add this image, the project thumbnail will be used instead.

Recommended size: 1200x630 (ratio 16:9).


Gallery of the project

  • Images - standard image formats are accepted.
  • Videos (thumbnail) - standard image formats are accepted. There are no thumbnails for YouTube videos because they block the view count. You can add thumbnails to Twitch and Vimeo.

Recommended size: 1200x630 (ratio 16:9).


Gallery of the products (rewards and add-ons)

Standard image formats are accepted.

Recommended size: 700x700 (1:1 proportion)


Updates - Front image

A headline image for your update will be displayed on the main updates page, along with the title and abstract. It will also be included in the notification emails. The image will be adjusted to fit a square.

Recommended size: 700x700 (1:1 proportion)


Creator’s avatar

Standard image formats are accepted.

Recommended size: 700x700 (1:1 proportion)


Creator home page cover slideshow

Standard image formats are accepted, with a minimum size of 1743x498 (21:6 proportion).


Launch image

This image is sent in an email to inform followers about the campaign launch.

Standard image formats are accepted.

Recommended size: 700x700 (1:1 proportion)


The image should be as encouraging as possible for users to check out the project, showing, for example, a game box plus some components. It would be good if it also included a short CTA (call to action), for instance, something like "Live now", "Live on Indiegogo", "Back now" or Pledge now".

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