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Using Official Badges and Logos for Social Media
This guide is designed to give you access to Indiegogo brand resources and provide light guidance for using them in your campaigns.
Promoting on Meta & Google Ads
Planning to promote your campaign on Meta (Facebook & Instagram) or Google Ads?
Here are a few general best practices to keep in mind:
- Use short-form videos (ideally up to 15 seconds)
- Showcase your product clearly and early
- Include the Indiegogo logo
- Add a clear call to action (CTA)
For Google Ads specifically:
- Use strong, product-focused visuals
- Make sure branding is clear, even in smaller formats
- Test multiple variations (headlines, visuals, CTAs)
Static Graphics
General tips:
- 1x1 / 9x16 / 4x5 formats.
- Keep the product visible - place it centrally, keep it well-lit, and in high resolution.
- Include a clear CTA (Call to Action) - short and direct, e.g. “Back Now”, “Learn More”.
- Add the Indiegogo logo.
- Keep Stretch Pay / Stable Pledge logos visible but not dominant.
- Make sure all important elements stay within the safe zone for each format to prevent cropping.
Video Creatives
Duration: 10 seconds – 1 minute
Formats: 1x1 (1080×1080), 4x5 (1080×1350), 9:16 (1080×1920), 16:9 (1920×1080) – also accepted for video ads
- Keep the product visible - keep it clear and central.
- Add a CTA near the end (e.g. “Back This Project Now”).
- Include the Indiegogo logo.
- Include Stretch Pay / Stable Pledge logos.
CTA messaging
Pre-launch
“Is this interesting to me?”
- Follow now
- Follow this project
- Follow the campaign
- Follow for updates
Launch
“Do I want to buy this?”
- Back this project on Indiegogo
- Fund this campaign on Indiegogo
- Support now on Indiegogo
- Back now
- Back this project
- Support now
- Pledge now
Mid-campaign
“Can I trust this?” (social proof)
- Join 5,000+ backers
- 200% funded in 24 hours
- Funded in 10 minutes
- $500,00 funded
- Top-rated by ...
End of campaign
“Will I miss out if I don’t act now?”
- Be part of it before the campaign ends.
- Last days
- Last chance
- Last 48 hours
- Last 24 hours
- Final hours
- Ending soon
CTA badges
Use Indiegogo CTA badges to clearly guide users through your campaign - from following and pre-launch engagement to backing live projects. A variety of options such as “Follow,” “Back Now,” “Soon on,” and “Live” help communicate the right message at every stage.
Badges are available in multiple styles, including light, dark, and brand colors, ensuring they work seamlessly across different creatives and backgrounds.
Brand elements
Logo
If you’d like to use the Indiegogo logo to promote your campaign, please follow these guidelines:
- Do not modify the logo (colors, proportions, etc.)
- Maintain proper, clear space around the logo
- Ensure strong contrast and legibility in all placements
Logo color usage
On white or light backgrounds, use:
- Gogenta (primary)
- Dark Purple (secondary)
On colored backgrounds, use:
- White logo only
On photos:
- Choose dark purple or white depending on the background brightness.
Please note:
The registered “®” mark may be omitted at the designer’s discretion when it is too small to be legible.
Logo spacing
- Minimum clear space = ½ of the logo height
- Keep the logo free from:
- Text
- Images
- Other graphic elements
- Never let the logo bleed off the page
Logo misuse
Here are some examples of what not to do with our logo.
Avoid:
- Distorting proportions
- Changing colors
- Poor contrast
- Overcrowding
Core colors
Our core color palette builds a bold and modern visual identity. See specs below.
Fund with badges
Stretch Pay Logo – If you want to promote your project using Stretch Pay, you can download the assets here.
Stable Pledge – If you’d like to promote your project using Stable Pledge, you can download the assets here.
Contact
For questions about marketing services, contact: