Getting started with crowdfunding

Thanks for choosing Indiegogo as your crowdfunding platform. If you're running your first campaign on Indiegogo, please continue reading.

Not sure how much it all costs? Here's an article about fees.

Getting started with your campaign

To start a project, you need to first set up a Creator account - you can do it here.

Afterwards, please follow the instructions described in this article.

On Indiegogo, there are 4 stages of a project:

Preview - when you tease your idea to potential backers, promote it, and gather followers. It's recommended to launch a countdown to the campaign about a week earlier. The campaign preview should include at least a project description with graphics. You can also add a gift or discount for the followers. During the preview, you can prepare everything for the crowdfunding stage (rewards, extra sections, etc.).

Crowdfunding - when you raise funds and actively promote your campaign. Before you launch the crowdfunding, you need to add rewards, pin a reward, write a thank you message, inform about risks and refunds, and set the goal and launch/end date. You can also turn on installments and the Stable Pledge program. The ready page has to be submitted for review before the launch is confirmed.

Late pledge (optional) - when you collect pledges after funding your campaign without defining shipping costs. You don't have to use this stage; you can move on directly to the pledge manager. Remember there is a 15-day gap between the end of crowdfunding and the potential late pledge launch.

Pledge manager - when backers can make the final choice on their products, provide shipping details, and pay any outstanding fees (such as shipping fee or the amount for any extra products they added). You can launch the pledge manager after you set up shipping.

Read more about preparing late pledge and pledge manager.

What's not allowed?

For guidelines regarding prohibited content on our platform, please refer to our Content policy page.

It is not advisable to engage in crowdfunding on multiple platforms simultaneously, as our experience indicates that this approach yields counterproductive results. We will decline to proceed with a campaign that is concurrently funded on another platform, or terminate a campaign on Indiegogo should it launch simultaneously on an alternative website.

Tax handling

Read more about taxes and tax handling on Indiegogo.